I Didn’t Know So Much about Louis Vuitton
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Ok, no one needs told what Louis Vuitton stands for but not many are aware of all that it represents. It is the foremost French luxury leather accessories brand renowned for handbags and trunks. The fact that it is amongst the highly replicated brands has strangely worked in its favor but unfortunately those not familiar with it are likely to get sucked into fakes. It is so highly fabled that Louis Vuitton is now synonymous with premium fashion, premium quality and of course high cost.
The history of Louis Vuitton is fit for books; being founded in 1854 in Paris; it set its foot firmly in London quickly but for seven long decades it remained a handmade, luxury traveling bags brand. With firm faith in intellectual disciplines and value of transcending artistic and technical barriers it has carved its own niche as for handbags and and hot fashion accessories. What really boosted Louis Vuitton is the redoing of two of its iconic designs by Sac 2 Poches and Petit Marceau.
Louis Vuitton - What Not?
Louis Vuitton is sitting on a wealth of its reputation and it getting into all sorts of businesses that can be even remotely associated with fashion. It is into floral business, watch making and is also reported to be venturing into film making. Louis Vuitton makes iPhone case, as high fashion, low visibility stuff. Mmmm… here is a company that is probably also feeding on replica Coach Handbags, backpacks and what not.
The company also has a few products in the pipeline that are demonstrated as being strong potential contributors to the top and bottom line of LVMH in the near future notwithstanding that the market for luxury products still stays marginal.
A little Bit of Background
In 1889, Georges Vuitton and Louis changed their signature design to a brown draught board pattern on a light brown backdrop. In the due course, they may have removed the background image, characteristically bidding adieu to a solid color, which was white and see how its fortunes turned around.
Louis Vuitton has lived 150 full years of pampering the fashion starved upmarket fashion freaks. The world’s first luxury brand celebrated its one hundred and fiftieth anniversary in the year 2004. In 1978, the brand dashed into Japan in grand style and today, less than thirty years later, this coveted market contributes 70% to its worldwide turnover amounting to well over a billion euros. Working with Takashi Murakami Louis Vuitton has created mesmerizing silk bandeau, which is a hit in Japan. The brand is looked up to as a driver, thanks to premium fashion accessories sector it entered into; perfumes, watches, jewelry, wines and spirits, have all gone past the industry expectation establishing it the leader since 1987, and is far ahead of competition to the extent of controlling the market trends.
Without a doubt Louis Vuitton is on the top of the leading labels in upmarket premium fashion accessories. Its product portfolio boasts of everything from wallets, accessories, handbags, to readymade and couture lines.
Article Source: Articlelogy.com
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