The increasing popularity of Web TV
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If anyone wanted any effective about the power of web TV, the current news that YouTube now serves more search queries than the Yahoo and Live search engines has certainly emphasised the point. Moreover, this reflects the continuing dominance of Google, which owns the video streaming site.
In November, YouTube received 2.79 billion search queries, more than the 2.62 billion searches recorded on Yahoo and the 1.05 billion searches on Live. In this article, we will look at analysis, which further illustrates the escalating reputation of web TV as a platform.
New analysis by Forrester Research has shown that viewing web TV is now the fourth most popular online hobby, ahead of downloading music and movies. Watching online video streams was common among 54% of heavy internet users studied by Universal McCann and Insight Express.
60% of internet users have watched films online according to the Pew Internet and American Life project. Among these, three quarters of young adult Internet users aged 18 to 29 enjoy online video and approximately one in three of these said they did so every day.`
It is not only the young, however, who are viewing web TV. A survey by BIGresearch has revealed the shock statistic that the average age of YouTube tv audiences in the U.S is 39. Similarly, data compiled by Nielsen/NetRatings, comScore and Quantcast revealed that those aged 35-64 constitute between 48% and 65% of viewers figures for online TV.
Clearly, downloading is popular, but uploading is not as common. Just one in 12 people surveyed said that they had uploaded a video file to a movie streaming site. Those brave enough to add should be aware of development values, as 60% of audiences said that their favorite streams were professionally produced.
Article Source: Articlelogy.com
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