You Can Draw In Social Media Fans By Using Campaigns And Free Gifts
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In our earlier issue, we discovered the methods on how to get people to like your Facebook business page. In this issue, we will take a look at how you can take full advantage of promotions, contests, and giveaways to bring in more people.
Using a social media management site exclusively for promotions, contests and giveaways is a good way to gauge whether these said publicity tactics is working for your business. The site allows anyone to find out the amount of traffic that comes to their page.
This can be a double win situation too because making the promotion exclusive will get a new set of Facebook fans which is necessary to the progress and maintenance of the company's social network page. Contests engage more people to your page.
Now that you know this, let's move on to how you can implement Facebook marketing and begin making traffic-pulling contests and promos.
First thing you'd want to do is to be sure the updates and contest mechanics are only accessible to your Facebook users. Be certain that you don't promote it in your newsletters, social networks or even in the official website. You can however say that the contest is exclusive for Facebook users only. Also, it's important that the mechanics are straightforward. Overcomplicating matters would make contestants think you've set the bar too high and can discourage them from joining.
Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. Wildfire, for example has a $5 setup fee and will charge $0.99 for every day that the campaign runs. In addition to that, Facebook has demanding rules when it comes to running prize draws within their system. In general terms, most prize draws are not even permitted. You are not allowed to have an official contest posted in your wall.
However certain exemptions are at hand. In order for a competition to be valid, the company must be able to pay for $10,000 worth of Facebook ads in a length of three months.
For businesses that are able to use prize draws, there are various of business app that help design these. Contests for Fan page is an application that was produced by Wildfire and can help newbie in creating contests with photo, video, writing and graphical entries. You can also customize your campaign as much as you want with these tools. You can alter campaign mechanics, deadlines of contests, the number of votes allowed per person and the level of response of your network. To make navigation effortless, consider placing a contest widget in your Fan Page so the participants will be able to link instantly to a mini site. Other platform services include Strutta.com and Vertigo.
To really catch the attention of a lot of participants, make sure you present incentives which people can't refuse. A company named Regus, for example, offered a fully equipped office for the photo entry which showed the messiest office. But you shouldn't stop there. Think of prizes such as tickets to the most sough-after concert in town.
A contest that's maintained successfully will absolutely generate lots of qualified prospects to the organization. For some small businesses, tasks like these may need a great deal of effort. However, this can be among the list of most powerful tactics to raise business awareness on Facebook.
Be sure to read our next issue of Facebook for Business.We will be talking about some tips on how you can generate income on Facebook.
Article Source: Articlelogy.com
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