ROI Measurement and Global Strategic Communication Presented by IABC and PRIME Research
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SAN FRANCISCO, CA - 11 October 2011 - Leading communication professionals
from around the world will gather in New York City on 2-4 November for the
International Association of Business Communicators (IABC) and PRIME
Research Global Strategic Communication and Measurement Conference. Syracuse
University's Newhouse School is the academic partner for this event.
The conference will feature senior global communications and public
relations executives from organizations such as PepsiCo, IBM, Pfizer, Audi,
CEMEX, Centers for Medicare and Medicaid Services (CMS), and communication legends James and Larissa Grunig. The conference will bring together senior communication professionals for two days of thought provoking discussions and activities. The conference kicks off with a half-day pre-conference workshop on November 2nd, followed by two days of in-depth sessions and presentations at the exclusive New York Yale Club in midtown Manhattan.
"Research, measurement and evaluation are core components of successful and
professional corporate communication. Having embraced the conceptual
advantages of measurement, today's leading organizations now wrestle with
how best to apply the research to inform better decision-making, to attain
better performance and to deliver business results which are meaningful,
measurable and achievable," says Mark Weiner, CEO of PRIME Research/North
America. "The IABC PRIME Research Conference goes beyond simpler approaches of the past to provoke discussion, share best-practice and prepare attendees to implement what they learn."
"The need to demonstrate the ROI on communications programs to the C-suite
is one of the top priorities for today's communication professionals. This
conference focuses on critical global communication issues and offers
attendees new ideas, tools, strategies and best practice examples to help
them strengthen their programs with strategic measurement and evaluation
components," says Julie Freeman, ABC, APR, president of IABC.
Highlights of the conference include:
Wednesday, 2 November
Pre conference workshop : An Introduction to Public Relations Research,
Measurement and Evaluation: Proving Value and Improving Performance with
Mark Weiner, CEO of PRIME Research North America,
Wine and cheese reception at the Lubin House, Syracuse University (hosted by
academic partner Syracuse University)
Thursday, 3 November
Morning keynote: Reputation Through Research: How Research and Measurement
Drive Storytelling and Multi-Stakeholder Engagement by Julie Hamp, Senior
Vice President, Chief Communications Officer, PepsiCo Inc.
Sessions:
* P.R. at the Top: Advising, Leading, and Ethics - Dr. Shannon
Bowen, Associate Professor, Syracuse University
* Establishing and Extending Meaningful Communications Metrics
Programs - Alex Haddad, Senior Manager, Corporate & Colleague Communications
Analytics, Pfizer
* New Kid on the Block: 20 Years of Global Communications Engagement, Jose Luis Perez Aguirre, International Media Relations Advisor,
CEMEX
* Reinventing the Role of the Communication Function from Tactical
Implementer to Value-Adding Change Leader - Jim Shaffer, Jim Shaffer Group
* Linking Behavior Change and PR: How Earned Media Delivered a
Call-to-Action in a Complex Media Environment- Fred Funderburk, Director of Research at CMS and Adam Burns, SVP Strategic Planning & Research, Porter
Novelli
* Brand Communication | How to revitalize and modernize a classic
automotive brand - Michael Baumann (Communication Director Bentley/Bugatti)
Luncheon Keynote: Issues and Reputation Management/CEO Cockpit - Judith Piesbergen, Issues/Reputation Management, Audi.
Friday, 4 November
Meet the Experts: Breakfast Roundtables
Morning keynote: Merger Communication - Do's and don'ts and the help of
research by Ulrich Nies, Head of Corporate Communications and Communications EMEA, Clariant International Inc, Switzerland, Sessions:
* Thanks for the Memories: Strategic brand Repositioning in the
Digital Age - Matthew Broder, Vice President, External Communication,
Pitney Bowes
* A Conversation About Excellence in Public Relations, Strategic Communication, and Research and Measurement - Dr. James E. Grunig and Dr. Larissa A. Grunig
* Social Media: Help! I can't keep up - Pauline Draper-Watts,
Senior Vice President, PRIME Research
Luncheon keynote: IBM Brand at 100 with Kevin Bishop, Vice President, IBM
WW Brand System and Workforce Enablement
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