Health Club Marketing 6 Steps to Free Publicity for your gym
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Health club marketing opportunities are everywhere and are only limited by your own creativity. Your small club is definitely newsworthy, whether you believe it or not. Your health club will always is rewarded when doing something to help others
1. Establish a food drive
Free Enrollment when you bring in 5 canned foods! You can partner with your local soup kitchen or Salvation Army, and then tell the newspapers and news stations about the partnership...they eat that stuff up! (And of course, youre also helping those in need, which always feels good)
2. Write for your local newspaper
You can volunteer to write up a fitness tips section for your local newspaper. There might even be multiple opportunities if there are other smaller newspapers or local newsletters or area magazines you could write for. And don't forget websites. There are probably some local sites that would appreciate free content from you. If you write poorly, it shouldn't be hard to find a colleague, significant other, or employee to write for you
3. Partner with a radio DJ in your town to run a contest at your club
You can have a radio station sponsor your 8-week weight loss contest. Get a DJ as your advocate. They can announce the contest to the listeners, have them submit applications, maybe even get teams set up between two DJs. All participants can have a free membership during the contest in exchange for lots of plugs for your club over the 8 weeks. Be sure to get contact info for anyone whose application wasn't accepted so you can give them a short term trial membership as well.
4. Host a charitable event
Get members to have friends and family pledge an amount per mile you spend on the treadmill or for every step you climb on the stairmaster. Even if you only get 2 people to participate, it doesnt matter. Tell the radio station about it and they will do a story on it. Its different, its interesting, and its not negative news...which seems to be all there is on the news these days.
5. Conduct Seminars
These can either be onsite at your facility or at a community center. If you call or visit your local Chamber of Commerce and ask about a listing of presentations, you will be amazed. People give presentations on anything from basketweaving to coding HTML. If they dont already have someone regularly presenting on fitness-related topics, just ask them to put you on the schedule. They announce all upcoming presentations to their member and email list.
6. Create fame for one of your members
As mentioned before, your local media loves positive stories, especially when the story is on a person who did something great. Have ll of your members apply to be in the Hero of Your Town Event. Everyone can send in an article on their rise to success and how your health club has helped them achieve their dreams. You'll pick a winner and create a press release (or have one written). The press release can say something like, "local hero recognized at XYZ Fitness". For those people not selected, they will still get a prize. You could even have multiple heroes recognized at your health club. This is a great way to market your health club to new prospective members.
Add a little creativity to your health club marketing and you will find that these 7 strategies are only a small sampling of all of the marketing opportunities available for your health club. Everyone loves free press...be creative and you'll get lots of it.
Article Source: Articlelogy.com
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