Measuring The Performance Of Internet Radio Stations
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Do you know the three top rated internet radio stations in North America? You may be curious about the metrics used to determine an internet radio station's rating. What technology is used and how data are validated are quite interesting topics when figuring out which internet radio stations are among the best and most listened to.
Ando Media is a company that helps internet radio station gauge their performance and at the same time converts their audience to sales. Some of its technology includes Webcast Metrics, Ad Injector and PodLoc. It was formed 6 years ago and has been acquired by Triton Media Group just last year. Recently, the rankings for August 2010 were releases, these results are based on data acquired with their Webcast Metrics technology. Using a platform to monitor audience data, Webcast Metrics enables Ando Media to convert this data to metrics which makes it easier for station, publishers and advertisers to understand. Following, is a list of the three most listened to internet radio stations.
The number one position is owned by CBS Radio Inc. which includes AOL Radio and Yahoo LaunchCast registered to have 160,741 average active sessions. CBS Radio is the biggest broadcasting company to own more than 100 radio stations in the US. It is a division of CBS Corporation. Its name and affiliations have been altered over the years.
The second slot belongs to Digitally Imported Inc., it has sixty four thousand average active sessions. This company is a pioneer of the industry and is considered to be the best electronic dance station on the web. It has 32 streaming music channels that play various types of dance songs.
The third ranked station is 977Music.com with an average of fifty two thousand active sessions. This is an online radio station network that has eleven active channels catering to several different themes. Considering, that it has the least number of stations available, it must have the most number of average active sessions per station compared to the two highest ranked stations. This rounds out the three top ranked internet radio stations.
Apart from the listening experience, 977music has integrated a social networking platform which allows its members to connect with each other sharing their passion for music. Each member is given his own social media profile on which he can create their own playlist of up to 1,000 songs. There is also a blog section where you can get just the essential information about the music you like as well as the top artist list and their biography for you to learn more about them.
The primary metric used to evaluate the performance of each station is the average active sessions, it is the average number of people that are listening to a station at any one point in time. This data is averaged, over a period of several weeks to give us the average active sessions metric for the time period in question.
With these metrics, each station's performance can be measured and compared to other stations or to its own performance from a different time period.
Article Source: Articlelogy.com
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