Save Your Company Money by Finding Free Advertising Space Online
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Advertising is costly and not always effective.Advertising takes patience, innovation and commitment.It is difficult to gave the success of advertising campaigns which leads some companies to limit their advertising budget to a minimum.The problem with effective advertising is that quality advertising space doesn't come cheap.Not to worry though, that's not the end of the story.With some research and time invested you'll be able to secure free advertising spaceto promoteyour company or product.
Whether you are promoting a company, product or organization, the best way to get free advertising is through media coverage.Getting media coveragecan be daunting.How do you know who and how to approachjournalists and editors.It's easier than you think.To reach large numbers of journalistsand content editors write a press release andsubmit it to free press release sites.
Free press release sites pepper the Internet and are frequently used by content editors and writers to come up with fresh content.Make a healthy list of free press release sites using Excel or a similar spreadsheet software.You will need to make an account and password for most of these sites.Send your press releases out to each of the sites checking them off as you go.Once your press release is approved by the press release site it will be sent out to thousands of writers and editors for consideration.
When you write your press release make sure to give it a newsworthy edge.If there is a story there or an editorial angle already in place it is more likely to get picked up by writers.To follow the success of the free press created by your press releases monitor the online coverage of your company and product.To do that you will need to use something similar to Google Alerts and Google Analytics.Google Alerts will send you a message each time your keywords, or company name and product, are mentioned in online articles and blogs.Google Analytics will allow you to see who is coming to your website and how they are being referred.
This brings us to the second best way to get free advertising online.Find the online communities that represent your industry and get friendly.Find the top blogs and community websites and pitch your press release and stories to their content editors.
Make friends with editors by maintaining contact and building a professional relationship through courtesy and persistence.Often times editors will not have room to cover your company or product but you can set yourself up for future coverage by keeping your presence in front of their minds with monthly calls.
As you build your relationships with sister sites, companies and service providers, look for ways in which you can collaborate with other companies.Sponsoring an event or product giveaway is the third best way to win free advertising space online.As part of your participation in the event ask that participants be required to give their email addresses to enter the contest and that you receive that list at the end of the contest.As part of the deal, you might want to negotiate a banner space on the website of the company you are working with.
Follow up with a newsletter or mailer to these people with the close of your sponsored event.This is your chance to hook customers.Gaining customers is free advertising.Once a customer has a good experience they are likely to share that with friends and family.Word of mouth recommendations are the most powerful source of free advertising.
Article Source: Articlelogy.com
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