The Introduction of Pay Per Click
Go to: Previous Article Next Article
The introduction of the internet has brought convenience to the world and has helped a lot of businesses worldwide to promote and introduce their products to the global market through pay per click marketing. This tool has become widely used as this was seen to be very effective. Let's check out what is pay per click all about and how did it started.
Definition of Pay Per Click
Pay Per Click Marketing is a kind of tool that companies use to advertise in different websites-websites that are not their own.
In the usual advertising, we often see products being promoted in television and radio commercials, newspaper ads, flyers and billboards. In these advertising methods, the television and newspaper companies get paid by the companies for displaying or advertising their products. Advertising cost involved in these advertising campaigns may be paid according to the length or size of the ad or how many times it was shown.
In comparison, advertising in the online world is done by allotting a space in websites for the ads and links of the businesses. This kind of advertisement is usually done through Google Adwords.
Once a business puts an advertisement on a website, the impact of the ad cannot be truly determined, and in this case, advertising cost becomes an issue. Paying for an ad which the impact is not very significant to the business would mean losing a fair amount of money to advertising. This is why pay per click was conceptualized, and it introduces the concept that businesses will only pay the website owners if the ad is clicked.
How Pay Per Click Started
Pay Per Click Marketing started in 1998. A man named Jeffrey Brewer designed the model and started a company of 25 employees. It was known as Goto.com and later on became Overture. Overture is now owned by Yahoo!
He presented a pay per click or PPC concept and this became the foundation of what we know as Pay Per Click. Google also became innovative in 1999 upon launching a search engine advertising scheme or method. However, it took a few more months before Adword was introduced in the year 2000. During this time, advertisements were only paid per thousand impressions.
In 2002, pay per click was introduced formally as an online concept in advertising. Since then, it has become a popular means of making money online.
Article Source: Articlelogy.com
Insurance Comparison Quotes - Selected Insurance Carriers eager to quote you a price, fast!-
Word Count: 411
Reduce Your Debts Without Bankruptcy. See How Much You Can Save. Free Debt Analysis
