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SEO Secrets 2.0 Reveals Every Inside Secret I Know to Get to Number 1 on Ask


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Of all the chapters throughout SEO Secrets 2.0, this is probably THE most critical to your long-term success with Search Engine Optimization (SEO). The lessons you will learn here will be repeated throughout the curriculum because their importance cannot be overstated.

Keywords tell the search engines what your page is about; inbound links tell the search engines your page is important. Once the search engines understand what your page is about, they then know where to correctly index it. The number and quality of your inbound links enable the search engines to determine how important your page is.

Naturally - this is just the core foundation within any search engine's algorithms, but know these will always be integral to their process. In reality, they very likely have dozens of factor which they take into consideration in determining where your page should reside in their indexes and just how important it is relative to other web pages in their indexes.

Throughout SEO Secrets 2.0 I continually drive home the strategic importance of targeting the right keywords and carefully crafting your copy to take advantage of your targeted keywords in any given situation. Don't be concerned if you spend several weeks or a month or more researching not only the primary keywords, but the 'buying' phrases and the long tail keywords that will bring you traffic for years to come.

Big business has spent billions on keyword research and selection and billions more are on tap as the marketplace becomes even more crowded as globalization infiltrates every industry in the modern world.

One of the primary factors affecting whether or not a search engine spider will crawl an index page is determined by the number and quality of incoming links pointing to a given page. Learning how to acquire quality one-way inbound links is also without a doubt, the MOST critical skill to master.

No webpage (that you want people to find) should ever be void of inbound links. Web pages without any inbound links will likely not be found by search engine spiders; it will be like an island (and spiders can't swim ;-) ). Your sitemap should contain links to every page on your website. (Except of course those you don't want the search engines to index).

It is very important that you have both an internal and external essential link building strategy. Part of that strategy should include the creation of a robots.txt file to tell the search engine spider where they should NOT explore.

The best keywords in the world alone will do you absolutely no good unless - you also have inbound links. I have devoted two chapters in SEO Secrets 2.0 to link building because although it will be the most challenging task you must master, but it will also be the most rewarding. Ideally, keep your pages under 100k (excluding images).

Throughout SEO Secrets 2.0 I often share with you my 'rule of thumb' that I have found that produce the best results in any given area. Ensure that you put no more than 100 links on any page. If you need more, break the page into multiple pages to make it easier on both your visitors and search engine spiders.

If your Web site has fewer than 100 pages, you should make every effort to put a site map that contains no more than 100k in size, excluding images. There is a significant advantage to having only one site map placed in the root of your site.

Learn SEO Secrets 2.0 and enable the search engine spider to reach your site map within one link from your homepage and another link to every other page on your site from the site map. I think this is self-evident that a spider will not get lost or confused in such a simple structure.
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