How To Use Links To Optimize Your Site For Google.
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Links to your site is one of the things that Google looks for to decide how important your site is, and therefore its ranking.
Not all links have an equal value. What determines the value of the link is its relevancy to the page it is linked to. The more relevant the page is the greater the value of the link. If not just the page, but the whole site is relevant the link is even more valuable.
Here are some ways to get quality links to your site:
Reciprocal Links.
Reciprocal links were once of real value. Today they do not have the value they once had. It is still good to use them providing the site you are linking to is relevant to your industry or business.
Article Writing.
This is the best way of creating links that can be viewed as very relevant. It is a long slow tedious journey as it means regularly writing articles and submitting them to article directories. These articles will link back to your site by leaving a hyperlink in the bio section. Most article sites will not allow hyperlinks in the body of the article. You can submit your articles to hundreds of article directories. Here are some you should submit to: EzineArticles.com, ArticleCity.com, and GoArticles.com.
Link Farms
A link farm is a site with scrolling pages of endless links. They allow you to place your link there no strings attached. If you come across one run the other way. They are considered part of a spammer's network. Linking to these sites can actually damage your ranking. Google will downgrade your links and your page rank.
Directories
Directories such as Yahoo, DMOZ and other reputable directories can greatly increase the value of your links. Try to get your site listed with DMOZ. It's not easy but well worthwhile. To do so you will need to find the perfect category and submit your site. Keep submitting your site every 4 - 6 months until you are listed.
It is easier to get listed with Yahoo. Easier in one way and that is you don't need to keep trying. Not so easy in another way and that is it will cost you $299. Google sees Yahoo directory as somewhat of an authority. Your link will be valuable because of this.
Another important thing you can keep in mind with regard to linking is anchor text. Anchor text is the words that are actually linked to the hyperlink. Here's an example: To download this product click here. The click here is the anchor text. If you did a search with Google using the words click here, you will find that that keyword points to Adobe Acrobat reader. The reason is that many sites point their user to this page to download acrobat reader for free as this is needed to read PDF files.
So now when you use anchor text be sure to use keywords you are optimizing your site for. So even though "click Here" is appropriate at times, try to use your keywords as this will greatly increase the value of the link.
These are just some of the ways we can use to increase our page rank in the search engines.
Article Source: Articlelogy.com
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