How To Rank Well For Your Inner Webpages
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So much is dependant on the rankings of your website when it comes to your business, you must be well versed in it. There is much you can take your time to learn about in general, but SEO is something you must learn and apply very quickly. This is what drives the bulk of your traffic to your website. It is your key advertising and you must use it to the fullest extent possible. We are going to show you here how to do your internal page linking, to give you the edge on getting those rankings up for your internal pages. It is an area that many website builders don't put near enough importance on.
Let's have a look at a couple of websites. The first of which is an ideal example of a perfect internal linking strategy one should follow and the other can be benchmarked to remember what one should avoid while planning the internal linking structure of his website.
Please go through the website www.mikes-marketing-tools.com which is created by a well known Search Engine Optimizer whose name is Michael Wong. He has optimized each of the sub pages for various internet marketing names like Armond Morin, Marlon Sanders and many more, keeping in mind all the basic onpage optimization.
So assuming that you are on Mike's site. Click on Marlon Sanders. You will be taken to another page that has been SEO for the keyword Marlon Sanders. Take a look at all of the places where you find the key word. You will find it in title, h1, and in the top left hand. In addition through the content of the page you will see the keyword in bold.
Now go to Google and do a search on Marlon for one key word ,then Sanders for another. No doubt you see the internal page of Mike's site listed on the first page. This will be http://mikes-marketing-tools.com/directory/marlon-sanders.html. The answer to getting this page to the top of the Search Engine Ranking Pages (SERPs) was the excellent way in which Mike structured the links.
Their home page title reads "find out which product to sell online and how to sell it" and no one will ever bother to search with such a keyword combination.
The h1 tag also makes no sense and when we move toward the body tag, we can find that a huge header graphic image forms the part of the main content which is not at all recommended.
The website follows a poor internal linking strategy as it uses graphics in place of text to point to the sub pages. They're wasting "votes" that they could be casting fortheir internal web pages.
If you were to perform a search on the keyword "Business Development" which is related to this particular site, you would see the poor results. You would not find this site ranked in the first hundred rankings.
Always keep in mind to hyperlink to an inner webpage of your website by using your main keywords. Doing this can help boost your website search engine rankings at major search engines like Google, Yahoo, Live(MSN) and many other as we've seen for Michael Wong's website.
Article Source: Articlelogy.com
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