Has Google Slaughtered Search Engine Marketing?
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The most recent update from Google, the update called the penguin update, is responsible for mayhem within the search engine rankings. It seems as though it is really difficult to find any kind of relevant results for some searches. All you need to do is actually take a look at a number of the search engine optimisation authority websites to see that. This particular update has also managed to make it seem as if Google is trying to totally kill search engine optimisation. It does still live however.
Exactly what Google has been doing is actually alter exactly how search engine optimisation can be done. Before the most recent update, all that you needed were a lot of links that had keywords that you wanted your site to rank for as anchor-text. You could do this this using a myriad of low quality blog networks and automated software and that type of thing. This is what Google has done away with. They are clamping down on what comes down to hyperlink spam. They want to have only top quality links pointing to websites. Hyperlinks that have been built by those who are genuinely interested in the website, not really by someone that is attempting to do SEO for a site.
This means that the entire face of search engine optimisation has changed. You can't rely on the old ways of backlink building any longer. Purchasing hyperlinks is not going to get you great rankings any more. You are going to need to ensure that you get hyperlinks only from websites which are related to your site and that are great quality authoritative websites. You can't build huge amounts of links through automated software and spammy comments and that kind of thing any longer. All that will enable you to get is a slap by Google and, in the worst case scenario, a de-indexing of your website.
Search engine optimisation is not dead. It has changed dramatically though. The biggest change is that it is going to become a great deal more manual. This means a lot more man hours are going to be allocated to your hyperlinks. you are going to be able to get fewer, but higher quality hyperlinks, for the same contract value. This means that rankings will change less quickly however they should, unless of course Google does another major update, be more stable too.
The long and the sort of everything is the fact that Google has found a way to discount as well as punish sites which are spamming the web with rubbish articles and comments as a way to get a large number of links to their websites. Obviously, lots of innocent bystanders have been caught in the crossfire. With any luck , Google will correct this in short order through the resubmission requests that individuals have been sending in and maybe a few manual reviews of the websites which have been de-indexed. For the time being, make sure that you do search engine optimisation the right way, not the spam way. If you do this, your website ought to be safe from all of the punishments that Google is handing out right now.
Article Source: Articlelogy.com
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