Smart Business Is Knowing Your SEO Competition
Go to: Previous Article Next Article
First of all, remember that competition is good for any business. It's what keeps you growing, and also keeps you innovative. It stops your business from becoming stale. You have to strive to be one step ahead of your competition, and the best way to do that is to know what he/she is all about. To do this you must analyze your competitor and if you do this well, then you will only serve to enhance your search engine marketing. Here is an analytical format that you may find useful. Don't think that you are doing something deceitful or unfair. It's not like you are stealing secrets. You are learning from someone else's success. There are no secrets to educating oneself in any field or industry. In addition, you are not doing anything that your competitor won't do, and probably is doing. This knowledge is helping them to keep ahead of the competition.
Determine if the URL's are static/dynamic. How do they look to you? Can you tell what the competitor's web site is about just by reading the URL's ? Are they straight to the point and are they search engine friendly?
Pay attention to the Meta data keywords. Look to see if these keywords are blended within the Meta data of the pages. Do you see these same keywords in the title and description of the home page?
Locating the Site Map: It is very important to have easy navigational links, which flow from one page to the other. Does the site map indicate this? By ensuring easy navigation you are allowing the search engines an easy way to crawl over the pages if they are text based links. This will in the help to boost your page rankings within the search engines.
The link backs are very important, as they should be on your site as well. There must be a good quantity of them. Quantity is not enough though, they must also be high quality links as well. The major search engines base decisions on these links. For example if they are good quality, and there are lots linking to the site, then the search engines figures the site must be good, and they will view it the same way. So when it comes time to ranking they will base their scores on these findings.
Site Age -A website's age is a major factor that influences its rank it in the search engines.
Indexed Pages. These are the pages that show up on the search engines index. Those websites that are in the top rankings are easy for the search engines like Google, Yahoo and MSN.to put in their indexes.
Home Page PR - It is the Google Page Rank. Google gives a 0-10 score for assessing the value of the webpage. This is generally dependent on the quality and quantity of incoming links. It is the most popular metric for all the webmasters to check. It can be checked by the Google Toolbar or a site like PRChecker.
Strongest Pages - A few online SEO tools like SEOmoz provides "strongest pages" tool which will show the important pages on the domain. It depends upon the number of links pointing to the website and the current rankings. This gives you an idea of what content on their domain is causing the high rankings. It will provide you a brief idea about what content on the domain is pushing them to get higher ranks.
Article Source: Articlelogy.com
Insurance Comparison Quotes - Selected Insurance Carriers eager to quote you a price, fast!-
Word Count: 595
Reduce Your Debts Without Bankruptcy. See How Much You Can Save. Free Debt Analysis
