All About Pay Per Click Advertising
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When you first sit down and take a look at the new website you have to market, you're going to be working with some kind of SEO plan. SEO is somewhat like online marketing, but I'd like to discuss the difference between SEO vs. a pay per click advertising program.
SEO can really bring a lot of traffic to your new website. The way you can go about getting indexed into the search engine is an amazing thing. Here is some great new for those of you who are just starting out your business. You can obtain a lot of high quality traffic with SEO.
The big difference between SEO and pay per click is that your embarking on a new set of rules that is different from any other kind of internet advertising. With SEO your just limited to using the selected keywords that you picked, whereas pay per click your message is blasted out to all kinds of people on the internet who are interested in buying your product or service.
Let me give you an example. Let's say you are doing a search on homes. When we are talking about SEO, your traffic limitations are just with the keyword homes. If someone went to the search engine and typed the word in houses, you wouldn't be pick up by that customer. You're limited with the search engine traffic with the keyword phrases that you pick.
When you do your testing and you have a high percentage of people that buy your product, you can really get frustrated with SEO because you're limited with the keyword phrases that other people use. When you work with a pay per click advertising program, the sky is the limit as to the amount of traffic you can obtain. With paid traffic you're working with banner ads, pop-ups and newsletter advertising. That traffic is wide open where as you have your limits with SEO.
If you're really good with SEO you can get about a few thousand hits to your website a day. But there comes a time where you just want more traffic and pay per click offers you the ability to get almost an unlimited amount of traffic. With pay per click you can probably get a few thousand hits per hour.
With SEO you have a variety of things you have to do in order to climb high up in the search engines and all of that work takes time. But when you're dealing with a pay per click advertising program the time limited in virtually unlimited.
All you have to do is make a few nice banner ads to test out to see which one works the best. Then you just stick them all into a rotation of some sort. Whatever banner works the best you keep and get rid of the ones that don't work well. These are just some of the tips that I have when you're dealing with pay per click.
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