What You Need to Know Concerning The Next Baby Competition
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One of Europe's most popular retail brands created a model competition for babies. The NEXT baby competition started last October 2010 and was created in search for the 'superbabymodel'. The NEXT baby competition was opened for infants up to 36 months of age and created quite a lot of buzz, both positive and negative nationwide.
Next has over 500 stores all over U.K. and Ireland as well as around 50 franchise stores all over Europe, Asia, and the Middle East. With this kind of popularity, it should not come as a shock to anyone that they would be attracting a lot of attention for their baby competition. Next offered about 500 pounds worth of Next vouchers, an 12-month exclusive modeling contract with Urban Angels agency and an exclusive photo shoot for Next in collaboration with Prima Baby magazine.
The Next baby competition's goal was clear and simple: to find a baby supermodel. However, things did not exactly go the way the organizers planned and they were not exactly prepared for how it really turned out. What probably could've played a big role in its not-so-nice turnout was that it was a large-scale baby competition set in Facebook. There was a sudden surge of responses and entries from very eager parents and the organizers weren't able to anticipate and prepare for such a huge number of participants within a very small amount of time.
Parents started to act very aggressively online just to get votes in favor of their little bundle of joy. Some parents even started creating YouTube videos featuring their babies in order to garner more attention. Parents started going against each other and it even reached a point wherein they were actually sending and receiving hate mails from their fellow participants.
The Next baby competition organizers did not just have to handle a logistical nightmare as they were also faced with accusations of discrimination against a baby who they rejected for having a huge birthmark on the face.
What supposedly was a friendly and healthy competition among the most charming baby, turned out to be the messiest baby competition there is. The organizers as well as the parents have their own share of faults with regards to how Next baby competition turned out.
The organizers and the company itself must not have anticipated for this event to go out-of-hand so quickly and without them managing to respond as fast and assert control over the overactive parents who sent entries. The parents are likewise to blame for taking the Next baby competition to a whole new level of competitiveness.
The Next baby competition was supposed to be a healthy competition showcasing babies' natural charms. However, it seems that the "beauty pageant attitude" carried on to this competition as well and it did not turn out as expected.
The Next baby competition truly had a positive goal-at-hand-and maybe next time, they'd be better equipped and prepared.
Article Source: Articlelogy.com
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