Network Change Signals Mobile Marketing Increase For Australia
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The Seven Network released details of a new digital channel, entitled 7mate. The network will become the first commercial network to have three channels in Australia. The network hopes to capture the attention of the mass male market by broadcasting the Australian Rules grand final later this year. The channel will offer a range of comedy, movies and sports shows which are targeted mainly at men between ages 16 to 49.
Seven's Director of Programming and Production, Tim Worner, says, "We are after the most elusive demographic in media and we think we've got the offering to get them."
It is expected a wave of new-media marketing will follow the network's move. The narrowed market of the 7mate channel will be advantageous to many businesses, but the ability to interact with that market effectively remains possible with mobile marketing only.
Technological advancements have forced businesses to change the way they interact with customers. A recent study by a digital marketing agency, Defakto, showed 80% of all ages said they would get a quicker response from a text than from an email or voicemail. Mobile marketing company, TXT2GET (www.txt2get.com.au), claims quick responses are generated most efficiently using SMS keywords and automated responses.
"SMS is an instant response mechanism. It's easy and simple for people to use and that is why you get higher response rates and improved customer experience," explains Andrew Campbell, Country Manager of TXT2GET.
Traditionally, television advertisements have provided customers with limited options should they require more information. 1300 numbers have a reputation of placing customers on hold, while internet access is still unavailable to all- but texting has proved to be simple and convenient. The service encourages viewers to simply text a keyword to 19 33 33 in order to participate in competitions, receive mobile coupons or seek more information. Businesses that have used TXT2GET keywords have been able to double and triple advertising responses.
Article Source: Articlelogy.com
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