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The 8 Senses You Need To Have To Succeed As A Food Concession Operator.


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1. The Sense of Sight Test. The most important of all the senses. Let's face it, nowadays most people are naturally cautious and suspicious about anything and everything. If their first impression of you or your stand is unfavorable, they are probably not going to stop. Who would want to buy a hot dog from an unsavory looking vendor or an unsanitary looking concession stand? Keep yourself clean and your cart spotless if you expect to make it in this business.

2. Smell Test. Certain foods give off very enticing scents. The aroma of steaming hot dogs, grilled onions or fresh warm pretzels waifing through the air will draw your customers in. Even if they just ate or are on a strict diet, the temptation to resist is just too strong.

3. The Taste Sense Test. We always served up the best quality. We carried brand name all beef hot dogs and sausages, such as Sabretts, Hebrew National or Nathans depending on local taste preferences. Your product cost will be a little higher, but in the long run it is worth every penny. You want your customer to enjoy the food you sell and to enjoy the experience of stopping and eating at your stand. And you want him to return and to recommend you to others. At the end of the day throw out or give away any left over perishables. Never save old product for use the next day. Never skimp on quality. Buy the best quality products even if you have to raise your prices.

4. Speech Test. Know what to say when a potential customer walks up to your stand. Be helpful and offer suggestions. And make sure you know how to upsell. Always ask if they would like the special combo meal. Just like you might hear at Burger King.

5. Hearing Test. This is the customers perception about you. People like to deal with friendly courteous people. Offer an extra napkin so they dont make a mess on their expensive looking shirt or blouse. Everyone appreciates flattery.

6. Feeling Test. Always smile and be friendly. Try to leave your problems at home. After a while you will start to see the same faces over and over again. People will start talking to you like you are their friend. You will eventually remember their names and what they like. In time youll become a popular concession stand where people like to go. And in time very wealthy too.

7. Common Sense Test. Smile, be happy, and be courteous. Watch how fast your new and repeat customer base grows. Watch how fast your profits add up. And as crazy as it sounds, the best test of your overall success or failure is how fast your tip jar adds up! This is a great indicator of how well you are doing your job. A sign of how much people like you and your product. And the more they like you the more successful you will be.

8. The Touch Sense Test. Always follow the health department guidelines in your area. Never touch the food with your hands. And try not to touch food surfaces either. In some jurisdictions you will have to wear plastic gloves and adhere to local rules and regulations. Always use your tongs when handling the food products. Handling the money is the tricky part. Money can be a source of germs. Use one hand for your money transactions and wash or sterilize your hands frequently.
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