Xocai Healthy Chocolate (MXI)? Seems Too Good, But Is It A Scam?
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Healthy chocolate? Really?. Well actually, MXI Corp, the manufacturer backs their claim with scientific citations and products that are antioxidant certified by Brunswick Labs, an independent testing organization. MXI distributes the healthy chocolate under the brand name Xocai (sounds like: sho-sigh) via a multilevel marketing network of independent representatives. If you like chocolate and are looking for a business opportunity, this might be a fit.
The owners and founders of MXI Corp come from a background in chocolate distribution having founded Pure De-Lite, a 300 million dollar distribution company supplying the large retailers. Investigation into the antioxidant properties of unprocessed cacao led to the formulation of the xocai chocolate. Headquartered in Reno Nevada, MXI Corp introduced their first product a few years ago and now have in excess of 50,000 distributors. They appear to be gaining sales momentum and may enter a period of explosive growth as often happens with network marketing firms once they establish themselves.
Xocai healthy chocolate is offered is cookies, chocolate squares, nuggets, omega bars, protein bars and the activ liquid. The health qualities of the chocolate stem from the high antioxidant content of specially processed cacao plus added ingredients such as Acai berry. It is notable that Xocai is rich in epicatechin which has been the subject of recent favorable scientific findings (Science Daily Article March 12, 2007). Special processing to preserve the antioxidants together with the absence of refined sugar, wax and trans fats set Xocai apart from other chocolate.
Xocai distributors are paid on a binary compensation plan plus recruiting, down line building, executive and leadership bonuses. The company allocates 50% of commissionable volume to distributors. In calculating the binary commissions, group volume is not flushed so unpaid volume carries forward to the next week. New associates pay a $35 fee for their business and purchase two cases of chocolate. Additional business centers may be obtained with the purchase of an additional four cases.
The monthly auto ship requirement is one case of chocolate ($110) until the executive level is reached whereupon a two case monthly purchase is required. I would consider this a fairly low risk business venture since one can join the business for under $300. Most people will substitute healthy chocolate for candy or sweets that they were already buying making the auto ship easy to handle.
As far as marketing tools go, the company provides each distributor with a nice website including retail store and back office with business tools and training. The website and product brochures are of excellent quality. Those interested in pursuing international business can venture outside of the USA into Canada, Australia, New Zealand and Japan as of this writing.
Having sampled several Xocai products, I can attest to their excellent taste and sensory qualities. The Xocai business certainly has the advantage of a highly desirable nutritious product. I expect that the customer and distributor retention rate will be good because people won't want to give up their healthy chocolate. The compensation plan strikes me as very fair and the sales and marketing tools are professional quality. As with any MLM business, it will take some work to build an organization but with healthy chocolate as the product it is bound to be a lot easier than usual.
Article Source: Articlelogy.com
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