Be Persistent In Your Virtual Assistant Marketing
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I want to give you as many Virtual Assistant marketing themes as possible while also saving you from scams and additional varieties of bad marketing which will do your business more harm than good.
There is one thing about marketing that most articles forget to tell you:
The major trick is The Persistence Factor.
This type of marketing is easy as you only do it for half to an hour once each day for a week. Each day you do something different. Below are some examples:
* Monday could be the day you contact a couple of clients who you have not worked with for a while to see how they and their businesses are. Just a polite enquiry is enough to remind them that you are still there and it is amazing how often that turns into work.
* I keep URL's of interesting information and e-mail them straight to clients who are in that line of work. I look for articles and reports that I can send to my clients with a business card attached saying I hope that they are useful. I just do this once a week on Tuesday.
* On Wednesday go to a networking meeting and hand out your card. Don't be brash but listen to what is being said and when you get a moment make notes on the back of their business card where you met them and how you might be able to help them
* On Thursday phone some clients to ensure the work is going well or any previous work was satisfactory. If there were not any problems, ask for a testimonial and also more work if you have space in your diary.
* Friday is keeping track of marketing day. If you do not make notes in your diary or Outlook regarding who you have phoned/contacted and what the outcome was you will soon get lost.
What you have done during the week is make contact with mainly current clients. These are clients that are easier to get work from. You have also met new prospective clients and give your marketing a real push. It has not taken long each day and it is time well spent
Do this on a weekly basis - week in and week out
Now if you think how many people you would meet or contact over say 48 weeks in the year, four or 5 days a week - it amounts to an awful lot of marketing. No one event apart from the networking meeting lasts very long but you are building a reverse pyramid of prospective clients and some will come back.
The Icing on the Cake
I am not joking. I have got work by going to Internet Forums that my clients told me about. I have learnt more about their business and got work from other consultants.
You can also get to know other VAs who may live on anther continent from you and occasionally you may get work passed to you from them. This has happened to me and I have passed work on to others. You can add 10 minutes a day on forums as a good marketing experience. I probably spend more than that.
We need now to go back to the beginning. Get out your diary or Outlook and write down your ideal tasks for each day of the week. You may go to a Breakfast Meeting one day of the week, put that in as one day covered. Do not do things you hate doing. I have never cold-called for myself as I dislike it so much
Jerry Seinfeld was asked how he became a famous writer. He said he got a large 'year at a glance' calendar and every day he wrote he put a red cross on the day. He started Jan 1st and finished Dec 31st. Every single day had a red cross on it and he still does it every day.
If success and a good career as a VA is what you are looking for then be organised in your marketing and you will be surprised how easy virtual assistant marketing really is.
Article Source: Articlelogy.com
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