Google's Mobile And Advertising Business Attracted People's Attention
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Google will release its third-quarter earnings. Google's acquisition of Motorola Mobile and the health condition of the advertising business will be the focus of analysts and investors.
The analysts expect Google's third-quarter results will still continue its stable performance. The revenue grew more than 30%, reaching $ 7.21 billion. However, due to the gloomy economic outlook, the outside world are increasingly worried about that the advertisers would cut spending in the next few months, making both the revenue and profitability of Google decline. Last year, Google's advertising revenue accounts for the 96% of the annual revenue.
When the analyst talked about the cost per click of Google, he said: "If we see Google's ads offer fell slightly, then the worry of the outside world is still justified." But He still pointed out that in the case of the economic slowdown, Google's online search advertising results should be better than other types of advertising.
The analysts estimated that, excluding special items, Google's third-quarter earnings per share are average estimated at $ 8.74. Google in the past year increased investment and expanded a large number of staff. It acquired dozens of companies and seeks to address pressure on its competitors such as Apple and Facebook.
In August, Google announced plans to spend $ 12.5 billion for the acquisition of Motorola Mobile. The company expects the transaction will be completed later this year or in the early 2012. After the completion of the acquisition (http://www.led-spot-lamps.com/), Google will have one of the largest patent libraries of the wireless communications industry, so that it can develop its own smart phones.
But the analysts and investors worry that Google will enter into a low margin industry, and it has no experience in this area. At the same time, developping its own brand of mobile phones will threaten the healthy development of the ecosystem of the Android mobile operating system.
Since the announcement of the acquisition of Motorola Mobile, Google's stock has fallen 2.7%, while the Dow Jones industrial average rose 2.2 percent over the same period. Investors want Google to disclose more details of the mobile strategy, as well as the latest operations of mobile advertising and online display advertising business.
Article Source: Articlelogy.com
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