Things You Must Do To Optimize For Google
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When you set up a shop you need customers to be successful. Every person that walks in through your door is a potential customer. The more traffic you have through that door the more chance you have of making sales. On the internet it is the same. To get that traffic to your site you either advertise using PPC and or optimize your site to get search engine traffic.
In order to get the traffic you require to run a successful internet business, you need search engine traffic. To get this traffic you need to be listed in the first 20 listings. The first 10 really needs to be your goal. This is the first 2 pages; Here are some thing you need to do.
Get the best keywords
What keywords to use, that is the question. You need to look for keywords that have a good number of searches each month and not too much competition. Too much competition will make it impossible to achieve your goal of achieving the top 10 listing in the search engine results.
Choose long tail keywords (a key phrase of 3 - 5 words)that have a reasonable search frequency for your industry. For example "Internet Marketing": it has a very large search frequency. It also has huge competition. Your chances of getting your site into the top 10 of Google would be virtually nil.
Optimize Your Website
One of the most important things you need to do in optimizing your sites pages is the title tag. This tag plays one of the most important roles in Google search results. This is what Google usually uses for each of its listings.
The keyword phrase that your research has shown is the best to use should appear near the start of the tag and if possible again later in the tag. It MUST be used at least once in your title tag.
It is also important to have a unique title tag for each page.
Using an XML Sitemap can be helpful. It does not directly impact on your search rankings but it will help Google more quickly see changes in your site.
To eliminate or reduce 404 errors a robots.txt file is useful as well. This is the first file the search engine will look for when it visits your site to index it.
This has been just a few points that will help in getting your site into the top 10 to 20 of Google. There are many more things we can and should do. They will be the subject of future articles.
Article Source: Articlelogy.com
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