SEO Tools, A Beginners Guide To Search Engine Optimization
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SEO tools that no one has really thought about are when people just link directly to the URL. This is one of the reasons why you need to take your keyword and register it in the URL. This will also cut down on the off page optimization that you have to do. Depending on how high the competition is for the keyword will determine how easy your job will be to rank for that particular phrase.
Don't settle for just picking one or two keywords to use. You'll fail when it comes to search engine ranking. What you want to do is to pick a variety of keywords that best tells others what your website is all about. Then you focus on the areas which you are strong in. For example, suppose you are number 5 on the first page, you just might have to write some articles and do some back linking to bump yourself up to the number one spot. Keep an eye out for the pages that need the most work.
That is why people say that SEO doesn't work is because they are fixing themselves on just a few keywords.
When I manage other people's websites I look at the stats and report back to them my findings. If you just broaden your horizons a bit and select more keyword phrases you can rank for quite a lot. So get off of the idea that just a few keyword phrases are all you want to work with. When you get into this mindset, you'll have more website visitors.
Start a blog. Write articles because the more articles you have on your website means more pages that will get indexed into the search engines. The more you write content on your pages the more keywords you will be able to rank for.
That's why ecommerce websites work so well. Every single page is optimized for a different keyword phrase and that is what people are looking for. It's really all about volume.
The other benefits to a lot of pages are that you can control which pages are linking to what pages. Many people don't put a lot of weight on internal linking but they should. That is one SEO technique that most people pass up.
I've heard that the search engines don't rank websites that they only rank the pages. If this is true then the more pages you have the more the spiders will be indexing your site. Interlinking on your site is also a great way to let the search engines know what your pages are all about. You pass down link value from one page to the next. Now you know some of the SEO tools that I use.
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