Online Reputation Management And How It Can Benefit You
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Online reputation management or to put it another way, the art of making sure that bad news gets buried and lots of lovely good news rises to the top and masks the bad.
It started out as a way for celebrities to maintain their "good-as-gold" reputation, but is recently becoming more and more common for every day people.
It is increasingly normal these days to "Google" a new partner, business associate, colleague etc and as such if you are not careful you can soon find your reputation tainted through no fault of your own.
In these technically minded times, the Internet is always bubbling with information and the sudden popularity of things like facebook and my space means it's simpler for a ticked off customer, journalist, even lover to damage your reputation should they so wish.
This is where the top SEO companies such as ourselves come in. We can in some cases remove some of the unflattering material (although this is very difficult to do) and then we bombard your name with more suitable content, blogs, websites articles etc and then promote them into the top listings.
This has the effect of pushing the unwanted material down the rankings onto the second or third page where it will do less harm to your reputation, as the complementary material moves up to the top page.
If you "Google" Kate Moss you will find that the first page is filled only with positive information, despite her recent capers which have been all over the news. From this we can surmise that she has employed this technique to try and maintain her online reputation, and she is still arguably the world's most popular model.
Much the same as it does in the rest of the world, bad news travels faster and further on Google than good news, it is therefore crucial that you have some positive content about yourself out there either when this does happen, or before it happens as a method of prevention.
Article Source: Articlelogy.com
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