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Are Too Many Adverts Ruining Your Blogging?


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Advertising is a great way to put a product in front of a customer, it offers information about a product or service that you would not have heard about otherwise. It can earn a lot of people a lot of money, in fact it makes the world go round. But as with most things in life, moderation is good, excess breeds contempt. If you use too much advertising when you are blogging you could send your visitors away. So do not make your blog look like a billboard

If you think that the more adverts on your blog the merrier, and triple your ads and it will triple your income, you could not be more wrong. What will actually happen is that you will join the advertiser's black list. All advertisers have guidelines concerning the number of ads that can be placed on a page. Usually this number ranges between 3 and 5. It all depends on the sponsor.

If you do not want to lose any good will between you and your affiliate or the advertising program you use, read and understand their policies and abide by them. If you don't, your blog could be classified a splog, and that is one of the worst things that could happen. Splog is the term for a blog that contains spam. So if the blog is no more than page after page of advertising, and has very little content, then rethink your strategy.

Your content will get buried under a lot of adverts, your visitors will become distracted and frustrated, and then leave your blog without reading or clicking anything. Do not let your blog look like an infomercial, If it does you can forget about generating an authority standing in your niche.

The main problem with blogs that have too many advertising units is that they can confuse visitors. If they are confused, they're unlikely to click on any adverts, much less subscribe or buy anything. That leaves both you and your advertisers empty-handed.

A page will handle three adverts comfortably, which is usually acceptable to advertising and affiliate programs. And if you manage to place these adverts well then they will catch the eye of your visitors. Because there are fewer ads to look at, visitors will be able to select which they want to click on.

Before you start redesigning your pages consider the sort of programs that you are going to be running. If you plan to be a brand affiliate there are certain restrictions you will have to adhere to. Some companies prefer not to have adverts for a competing brand placed on the same blog.

Where you place the adverts is also important. Look at some of the top-rated blogs and see where they place their ads. Study where they are positioned, what size they are relative to each other, and also to the content. Looking at successful blogs is a great way to learn how to make the most of blog advertising.
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