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Magnetic Sponsoring Book - Will The Concepts Really Build Your Business


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Magnetic Sponsoring by Mike Dillard has literally taken the network marketing industry by storm in the last few years. Claims of "Magnetically Attracting" prospects to you, credit card in hand abound around it, but what is the truth to all the information you hear about this course and what does it really do for you? Or are all of the thousands of affiliates out there promoting this book simply just trying to make a quick buck? That is what this Magnetic Sponsoring Review will be focused on.

Now, I'll admit I was skeptical at first when I first heard about it, I was a bit skeptical as well. Particularly with the "gimmicky" claims that it appeared to make at first glance. I mean, network marketing is hard work, and it was claiming that this whole thing was going to be easy.

When it comes down to it, what do you really learn about in this course? What are the core concepts that are being taught? Well, really there are three basic concepts that are being taught there.

#1) Attraction Marketing - Fundamentally, what attraction marketing is really about the level of value that you offer a given prospect. Essentially the more valuable you appear to a prospect, it is human nature for someone to gravitate to others that offer incredible value, hence generating the attraction. Literally this reverses the typical recruiting dynamic in network marketing, essentially bringing people to you, instead of you hunting them around, and you become what is known as an Alpha Networker. By offering value to people you enter into the hidden psychology in their mind and it is a natural attraction that is built for you.

Even more basic to increasing the value that you provide others is to educate yourself in basic sales and marketing principles. After all, this is a a business of marketing and sales. Without proper training, really all you are doing is guessing at what it will take to be successful.

#2) Funded Proposals - This absolutely one of the biggest lessons from the Magnetic Sponsoring Course. Basically this is a marketing technique to increase the percentage of leads that you actually earn money from. This really just allows you to generate needed income to fund advertising and generate even more leads for your business. Hands down, if you are going to build a business at all online, you need to learn to utilize this concept.

The basic theory here is that since only a small percentage of your leads ever join your business, you must increase the profit by making other, related offers. By increasing your percent of people who you earn money off of, your profit goes up exponentially.

#3) Direct Response Marketing. Again, fundamental to the book Magnetic Sponsoring is marketing which is prospect focused, has appealing headlines, and completely measurable. This really is almost the opposite of what most in the industry are taught. Largely, most are taught to just blab on and on about how wonderful their business is, and how great the products are. If you think about it, that doesn't work very much at all really.

OK, in the end what does this magnetic sponsoring review really think about this course, is it a scam and fraud?

Honestly, you will find that once you dig into the ideas behind it, your business will fundamentally change and improve in a dramatic fashion and you will approach your opportunity as a real business instead of a hobby. That is really the key to long term grow and success in this industry.

However, this is not to confuse it with being a "magic pill" for your business. Fundamental to the concepts here are implementation of them. No course of ebook will ever do that for you, and your success in any kind of business must come from inside, not from others. This idea that you have to earn everything that you gain is essential and fundamental to success in this industry and others.

Your business will truly take off once you "get" those key concepts.
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